International
Hotel Catering and Food Trade Exhibition
January 22 - 26, 2011
Eurexpo - Lyon, France
SIRHA
2011: The Market
The hotel, restaurant and institution(HRI) service sector is
an open, highly competitive market in France. According to USDA/FAS
there are opportunities for U.S. suppliers for reasonably-priced,
high quality and innovative products, including fish and seafood,
bison and other meats, fresh fruits, including grapefruits and
exotic fruits, vegetables, fruit juices and soft drinks, wine,
sauces and salad dressings, soups, spices, dried fruits and
nuts, frozen foods, snack foods, ethnic food products, breakfast
cereals, rice and pulses, desserts, as well as gourmet products
and confectionery.
The European hotel, restaurant
and institution food service market is valued at €350 billion
($556 billion), with some 21 billion meals served annually,
growing at an annual rate of 5%. France has a large and highly
fragmented food service sector with many small to medium-sized
players, currently serving over 9 billion meals a year, valued
at €75 billion ($117 billion), roughly divided into two
sub-sectors: 1) Commercial catering dominating the sector with
77 percent of the market, and 2) Institutional catering, representing
23 percent of the market. 59 % of French people have lunch outside
home.
For
information on the Hotel/Restaurant/Institution/Food Service
Sector in France, click HERE.
SIRHA
2011: The Show
Sirha is arguably the leading international show in the food
service industry with attention-grabbing cooking contests, the
world famous Bocuse d'Or, the World Pastry Cup, and the International
Caseus Award. The biennial show has become the international
event for the food service industry, in addition to attracting
buyers from around the world, the only show in the world where
exhibitors come together with international chefs to test and
display their innovations, products and concepts, creating unique
demonstration experiences.
Visitors: U.S. exhibitors
at Sirha 2011 will be able to test or launch new products, flavors,
or concepts and reach key players in the rapidly expanding French
marketplace and Europe as a whole. The approx. 142,000 visitors
(2009) represent decision makers and buyers from the hotel/restaurant,
food service and retail sectors, including supermarkets, as
well as caterers, importers, wholesalers and distributors, and
include some 15,700 international visitors from over 100 countries
and more than 900 journalists from all over the world. Sirha
is a leading international event with attendee numbers exceeding
those of SIAL Paris, ANUGA, and NRA.
The Sirha trade visitors
represent Restaurant, Café, Bar, Catering (33%), Bakery,
Pastry, Confectionery (18%), Food Trade and Retail (14.5%),
Food Industry (6.5%), Hotels, Resorts (6%), Consultants, Architects,
Designers(1%).
Exhibitors: The number of
exhibitors at Sirha has more than doubled since the show's debut
in 1999. Exhibiting companies range from large food service
providers to small and medium-sized companies with ingredients
and food products and concepts. Sirha 2009 attracted 2,098 international
exhibitors on 108 000 sqm (1.1 million sq. ft.). 49% of the
exhibitors represented the food industry, 21% the food service
sector, and 14% the hospitality and new technology sectors.
SIRHA
2011: The Pavilion
The USA Pavilion at Sirha 2009 is endorsed by the U.S. Department
of Agriculture, Foreign Agricultural Service.
USA
Pavilions offer easy ways to exhibit, with full assistance before
and during the show, create customer-, and user- friendly U.S.
environments at international events, and provide U.S. companies
with cost-effective means to reach targeted international audiences
through all-inclusive turn-key booth packages with access to
USA hospitality lounge and business services for one low price:
Market assistance from
USDA/FAS France
Prime show location
USA branding
Individual booth
Exhibitor passes
Individual directory listings
Internet access
Bilingual pavilion staff
Daily cleaning
Consolidated shipments
Hotel accommodation
VAT refund service